Полное описание

Application of gaming in new media marketing / Pratika Mishra and Swati Oberoi Dham, editors. - Hershey, PA : Business Science Reference, [2019]. - 7 p. - URL: https://cat.gpntb.ru/?id=FT/ShowFT&sid=1ac4a1487a512ce060ed79f24d960fd0. - ISBN 9781522560654. - ISBN 1522560653. - Текст : электронный.

ГРНТИ	УДК
06.01	33

Рубрики:
Internet marketing
Internet games
Internet games
Internet marketing
BUSINESS & ECONOMICS / Industrial Management
BUSINESS & ECONOMICS / Management
BUSINESS & ECONOMICS / Management Science
BUSINESS & ECONOMICS / Organizational Behavior
Экономика

Аннотация: This book captures various aspects of gaming and innovation that is facilitated and can be further improvised by digital innovation. It emphasizes upon areas such as the meaning and relevance of advergaming in marketing, its growth, recent trends, practices, issues and main challenges. It also explores the role of gaming and new media marketing.
Доп. точки доступа:
Mishra, P.\editor.\
Dham, S.\editor.\

Полный текст

Держатели документа:
Полнотекстовая коллекция книг EBSCO eBooks (Шифр в БД-источнике (EBSKO): on1048608928)

Шифр в сводном ЭК: 026c9f041fa88cfd1fd064ac19e67a3b

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