Полное описание

Brewing, Beer and Pubs : a Global Perspective / edited by Ignazio Cabras, David Higgins, David Preece. ; editor.: I. Cabras [et al.]. - London : Palgrave Macmillan, 2016. - on-line. - URL: http://dx.doi.org/10.1057/9781137466181. - Загл. с экрана. - ISBN 978-1-137-46618-1. - Текст : электронный.

ГРНТИ	УДК
65.43.01	663.4

Рубрики:
business
marketing
entrepreneurship
small business
international business enterprises
industries
international economics
business and Management
small Business
marketing
international Business
international Economics
entrepreneurship
industries

Аннотация: The production of beer today occurs within a bifurcated industrial structure. There exists a small number of large, global conglomerates supplying huge volumes of a limited range of beers, and a plethora of small and medium breweries producing a diverse range of beers sold under unique brands. Brewing, Beer and Pubs addresses a range of contemporary issues and challenges in this key sector of the global economy, and includes contributions by research specialists from a variety of countries and disciplines. This book includes the marketing and globalization of the brewing industry, beer excise duties and market concentration, and reflections upon developments in brewing and beer consumption across the world in order to explore the wide-reaching influence of this industry. Alongside these global topics more localised themes are presented such as market integration in the Chinese beer and wine markets, beer and brewing in Africa and South America, and turbulence and change in the UK public house industry, which demonstrate how the consumption of beer in pubs and other social environments make the beer industry integral to local communities and regions worldwide.
Доп. точки доступа:
Cabras, I.\editor.\
Higgins, D.\editor.\
Preece, D.\editor.\

http://dx.doi.org/10.1057/9781137466181

Держатели документа:
Государственная публичная научно-техническая библиотека России : 123298, г. Москва, ул. 3-я Хорошевская, д. 17 (Шифр в БД-источнике (KATBW): -125925485)

Шифр в сводном ЭК: 3cfaa271d8875d9aa270b01311e0c683

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