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    Полное описание

    Food, Agri-Culture and Tourism : linking Local Gastronomy and Rural Tourism: Interdisciplinary Perspectives / edited by Katia Laura Sidali, Achim Spiller, Birgit Schulze. ; editor.: K. Sidali [et al.]. - Berlin ; Heidelberg : Springer Berlin Heidelberg, 2011. - on-line. - URL: http://dx.doi.org/10.1007/978-3-642-11361-1. - Загл. с экрана. - ISBN 978-3-642-11361-1. - Текст : электронный.
    Содержание:
    Introduction -- Preface -- Part 1: Farm and rural tourism -- Part 2: Food, wine and tourism.-  Part 3: New avenues of research: online marketing and sensory marketing.

    ГРНТИ УДК
    65.01664
    68.01338.436.3
    06.71.57379.83

    Рубрики:
    marketing
    chemistry
    environment
    economics
    management science
    agricultural economics
    social sciences
    economics
    agricultural Economics
    environment, general
    economics, general
    marketing
    chemistry/Food Science, general
    social Sciences, general

    Аннотация: This book will be a valuable source of information for those concerned with rural and farm tourism, sustainable tourism and the marketing of local gastronomy. It presents cases with an international and interdisciplinary approach in order to provide ideas for strategic perspectives in tourism studies. Furthermore, for the first time the complex fields of rural and food tourism are examined from an international (Italy and Germany) viewpoint. This book explores ways in which gastronomical heritage (i.e., regional food, organic food) can be incorporated in rural tourism (above all farm tourism) and development policies as well as in new avenues of research (e.g., sensory marketing, online marketing) in order to enhance sustainable practices both in the tourism and in the agri-food sector. Overall, the book presents an overview of benchmark practices for professionals (associations of rural tourism, farmers, etc.), while offering scholars a well-founded source to refer to in order to gain up-to-date insights into the state of the art of studies on rural and food tourism.
    Доп. точки доступа:
    Sidali, K.\editor.\
    Spiller, A.\editor.\
    Schulze, B.\editor.\

    http://dx.doi.org/10.1007/978-3-642-11361-1


    Держатели документа:
    Государственная публичная научно-техническая библиотека России : 123298, г. Москва, ул. 3-я Хорошевская, д. 17 (Шифр в БД-источнике (KATBW): -867789201)

    Шифр в сводном ЭК: 237f57c695fae800abe046416a1e1c5c



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