ГПНТБ России - Полное описание

Полное описание

339.138
B98
Buttner, O. B. Kognitive Prozesse am Point of Sale : zur Qualitat von Datenerhebungsmethoden der Konsumentenforschung / O. B. Buttner. - Electronic text data. - Wiesbaden : Gabler, 2009. - URL: http://dx.doi.org/10.1007/978-3-8349-9480-6. - ISBN 978-3-834-99480-6.

ГРНТИ	УДК
71.01.14	339.138
71.31.13	339.37

Кл.слова (ненормированные): маркетинг -- розничная торговля
Доп. точки доступа:
SpringerLink (Online service)
Экз-ры полностью 339.138/B98-124669
http://dx.doi.org/10.1007/978-3-8349-9480-6

Buttner O.B. Kognitive Prozesse am Point of Sale : zur Qualitat von Datenerhebungsmethoden der Konsumentenforschung / O. B. Buttner, 2009.

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Коллектив/Мероприятие6119

Тематический рубрикатор (ГРНТИ)4468

УДК/ББК5019