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    Полное описание

    Kaufmann, H. R. Handbook of research on contemporary consumerism / Hans Ruediger Kaufmann, Mohammad Fateh Ali Khan Panni. ; IGI Global,. - Hershey, Pennsylvania : IGI Global, [2020]. - 6 p. - URL: https://cat.gpntb.ru/?id=FT/ShowFT&sid=7761acd69bc2ffacbb5edfe0c7661c0c. - Includes bibliographical references and index. - ISBN 1522582711. - ISBN 9781522582717. - DOI 10.4018/978-1-5225-8270-0. - Текст : электронный.
    Содержание:
    Section 1. Consumerism issues with a focus on the consumper perspective. Chapter 1. Ethical consumption: the role of emotions in the purchase of fair trade apparel products ; Chapter 2. Consumer behaviour towards purchasing counterfeit products ; Chapter 3. CSV activities in the Japanese retail sector ; Chapter 4. Customer engagement: storytelling and the uk's leading retailers -- Section 2. Ethical consumerism in the nexus of the political, corporate, and consumer perspectives. Chapter 5. Approaches to the circular economy ; Chapter 6. Are businesses washing consumerism with green ideology?: the green marketing oxymoron ; Chapter 7. Ethical consumerism in tourism: the evolution of the responsible tourist attitudes between definitions and tribal behaviors ; Chapter 8. Ethical consumerism and effectiveness from a cause-related marketing (CRM) perspective -- Section 3. Consumerism from the perspective of innovation triggered by the digitalized environment. Chapter 9. Innovation resistance: a rising tide of consumerism ; Chapter 10. Creating relationships based on emotional bonds with generation y in virtual environment: a mediating role of gender ; Chapter 11. Airbnb and collaborative housing: from anti-consumerism to a new way to democritize vacation consumption -- Section 4. Consumerism cases in selected industries and countries. Chapter 12. An integrated, multi-agency, consumer-focused, safety management approach in the sports industry ; Chapter 13. Social media and consumer behaviour towards luxury brands: an exploratory study in Cyprus ; Chapter 14. Emotional intelligence towards customer relationship marketing: the case of retail banking in Lebanon ; Chapter 15. Evaluating the effectiveness of loyalty programs in the retail sector: the Lebanese case.
    ГРНТИ УДК
    06.0133

    Рубрики:
    Consumption (Economics)
    Consumer behavior
    Consommateurs -- Comportement
    Consumer behavior
    Consumption (Economics)
    Экономика

    Аннотация: Societal marketing has gained widespread recognition in the marketing discipline both in academia and the professional industry. The Handbook of Research on Contemporary Consumerism is an essential reference source that provides an in-depth understanding on the various aspects and issues of consumerism and reveals the critical success factors and conceptual and theoretical frameworks of these concepts from recent contexts and perspectives. Additionally, it examines the impact of identity on marketing and branding from the consumerist perspective, discusses consumerism as a source of innovation.
    Доп. точки доступа:
    Panni, M.
    IGI Global,

    Полный текст


    Держатели документа:
    Полнотекстовая коллекция книг EBSCO eBooks (Шифр в БД-источнике (EBSKO): on1122549081)

    Шифр в сводном ЭК: 8ff0740615159975dfedba828ff5aa26



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