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    Полное описание

    Grosse, C. U. The global manager's guide to cultural literacy / by Christine Uber Grosse. - Newcastle upon Tyne : Cambridge Scholars Publishing, 2019. - 4 p. - URL: https://cat.gpntb.ru/?id=FT/ShowFT&sid=a9f969d4f3f8712847928bbb3aaba68d. - Includes bibliographical references. - ISBN 9781527533875. - ISBN 1527533875. - Текст : электронный.
    Содержание:
    Intro; Dedication; Epigraph; Table of Contents; Acknowledgements; Introduction; The Americas; Chapter One; Chapter Two; Chapter Three; Asia; Chapter Four; Chapter Five; Europe; Chapter Six; Chapter Seven; Chapter Eight; Photo Copyright Information; Resources and References
    ГРНТИ УДК
    06.0133

    Рубрики:
    Management
    International business enterprises -- Management
    Organizational behavior
    Intercultural communication
    BUSINESS & ECONOMICS / Industrial Management
    BUSINESS & ECONOMICS / Management
    BUSINESS & ECONOMICS / Management Science
    BUSINESS & ECONOMICS / Organizational Behavior
    Экономика

    Аннотация: Global managers need to communicate and connect with many different cultures. The new language of business is cultural literacy, which encompasses basic knowledge of business language, culture and the local economy.This book provides a general overview and specific examples of cultural literacy. It will provide managers with a basic understanding of the business language, culture and economy of seven countries in the G-20, including Brazil, Mexico and the US in the Americas, China and South Korea in Asia, and France and Germany in Europe.For global managers, knowing even the basics about a cou.

    Полный текст


    Держатели документа:
    Полнотекстовая коллекция книг EBSCO eBooks (Шифр в БД-источнике (EBSKO): on1101186507)

    Шифр в сводном ЭК: 806d5be5cc84f236b9263e4374badb88



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