• ВХОД

    •  

    Полное описание

    Big Data : A Road Map for Successful Digital Marketing / edited by Amandeep Singh, Rohit Bansal and Sandhir Sharma. - Berlin ; Boston : De Gruyter, 2022. - 33 p. : ill. - URL: https://cat.gpntb.ru/?id=FT/ShowFT&sid=36d9d6c44127aa7a06ff90dee0ae0227. - In English. - Includes index and bibliographical references. - ISBN 3110733714. - ISBN 9783110733716. - DOI 10.1515/9783110733716. - Текст : электронный.
    ГРНТИ УДК
    06.0133

    Рубрики:
    Internet marketing -- Technological innovations
    Big data
    BUSINESS & ECONOMICS / Marketing / General
    Big data
    Экономика

    Кл.слова (ненормированные): ROLE OF BIG DATA, DIGITAL MARKETING, BIG DATA INFORMATION, DATA ANALYTICS, BUSINESS INFORMATION SYSTEM, NEW AGE MARKETING, NEW AGE MARKETING.
    Аннотация: Imagine being able to target an audience made up of highly qualified and purchase-ready prospects and easily building them into loyal clients by anticipating their needs and hence offering true value. This is the power of big data for digital marketing. Big Data: A Roadmap for Successful Digital Marketing explores recent trends in the use of big data to predict consumer behavior, strategies to engage online customers, integration of big data with other data sources, and its applications in social media analytics, mobile marketing, search engine optimization and customer relationship management. As the marketing world moves into a data-focused future, the success of marketing efforts will be wholly based on attention to detail in data analysis and effectively acting on insights in order to implement changes that will deliver improved results. This book will help professionals succeed in their digital marketing efforts as well as provide food for thought for students and researchers in the fields of digital marketing, customer behavior and big data analytics.
    Доп. точки доступа:
    Singh, A.\editor.\
    Bansal, R.\editor.\
    Sharma, S.\editor.\
    Abadia, R.
    Aggarwal, K.
    Ahmad, A.
    Balamurugan, S.
    Baral, M.
    Cervantes Flores, O.
    Cervantes, V.
    Cervera, C.
    Chimhundu, R.
    De la Vega Meneses, J.
    Dhaya, R.
    Goyal, G.
    Gupta, A.
    Hassan, R.
    Jana, B.
    Kalyani, B.
    Kanthavel, R.
    Kapoor, K.
    Kaur, H.
    Kaushik, T.
    Khoi, B.
    Krishan, R.
    Malhotra, R.
    Malik, R.
    Mittal, V.
    Mukherjee, S.
    Palanivelrajan, M.
    Putri, S.
    Rabby, F.
    Rana, S.
    Rasul, T.
    Sandhu, N.
    Selvalakshmi, M.
    Singh, D.
    Trivedi, S.
    Venkataiah, C.

    Полный текст


    Держатели документа:
    Полнотекстовая коллекция книг EBSCO eBooks (Шифр в БД-источнике (EBSKO): on1343103817)

    Шифр в сводном ЭК: 1c145e9a190a20ddd8795f7b1a87d9bd



    Просмотр издания