Полное описание

Richards, J. I. A history of advertising : the first 300,000 years / Jef I. Richards. - Lanham, Maryland : Rowman & Littlefield, [2022]. - 23 p. - URL: https://cat.gpntb.ru/?id=FT/ShowFT&sid=c5e964fc41086b467dce8d86f5451c25. - Includes bibliographical references and index. - ISBN 1538141221. - ISBN 9781538141229. - Текст : электронный.
Содержание:
Introduction -- Advertising Archeology -- From Late BCE to CE -- The Dark Ages of Advertising -- Emerging from the Dark -- Some Seventeenth- and Eighteenth-Century Advertisements -- The Result of Revolutions -- Nineteenth-Century Methods and Media -- Appeals and Social Implications via Nineteenth-Century Advertising -- The Twentieth Century Advertising Explosion and Beyond -- Industry People, Agencies, and Change -- The Science of Advertising -- Criticism, Law, and Policy -- Improving on the Old -- Newest Media and Methods -- Living in a Virtual World -- Ads and Culture -- and 2020 and Beyond -- Conclusion.
Рубрики:
Advertising -- History
Advertising

Аннотация: This full-color book offers a sweeping history of advertising. It places developments in the advertising and marketing industries within a framework of major cultural events to help readers understand the conditions under which advertising developed. Timelines of historical and advertising industry events begin each chronological section.

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