• ВХОД

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    Полное описание

    Angrave, Jerry. The Journey Mapping Playbook : A Practical Guide to Preparing, Facilitating and Unlocking the Value of Customer Journey Mapping / Jerry Angrave. - Berlin ; Boston : De Gruyter, 2020. - 5 p). - URL: https://cat.gpntb.ru/?id=FT/ShowFT&sid=aac87511bb291dcbad35a04e9d6059a6. - In English. - ISBN 9783110641332. - ISBN 311064133X. - ISBN 9783110642025. - ISBN 3110642026. - DOI 10.1515/9783110641332. - Текст : электронный.
    ГРНТИ УДК
    06.0133

    Рубрики:
    Customer relations
    Customer journey mapping
    client journey mapping
    customer experience
    employee experience
    employee journey mapping
    BUSINESS & ECONOMICS / Marketing / General
    Customer relations
    Экономика

    Аннотация: The Journey Mapping Playbook is an accessible how-to toolkit aimed at customer experience and marketing professionals looking for ways to improve customer and employee experience. Using visualisation, templates and case studies this is a practical guide to planning, facilitating and delivering a strategic, supportive and effective journey mapping workshop. The Journey Mapping Playbook is based on the author's real-world experience of running hundreds of journey mapping sessions. Understanding the priorities and pain points in customers' lives is critical to achieve business success. Helping you to nurture better and more profitable customer experiences, this book will help you to: Define journey mapping Understand why it is commercially important Prioritise which journeys to focus on and how Decide who to invite and which tools to prepare Plan for an effective session Make every stage of the journey relevant and purposeful Build an ongoing programme The Journey Mapping Playbook shows you how to understand your customers better, whatever the size or sector of your business. Jerry Angrave, Founder and CEO of Empathyce, UK.

    Полный текст


    Держатели документа:
    Полнотекстовая коллекция книг EBSCO eBooks (Шифр в БД-источнике (EBSKO): on1198930506)

    Шифр в сводном ЭК: 2a6e7aee5a80cc1e6c2f0b0b504c221e



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