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Johnson, Timothy. Rhetoric, Inc : Ford's Filmmaking and the Rise of Corporatism / Timothy. Johnson. - University Park : Penn State University Press, 2021. - 12 p). - URL: https://cat.gpntb.ru/?id=FT/ShowFT&sid=f65d26ca1201e428e53a3ae227b16ca2. - ISBN 027108829X. - ISBN 9780271088297. - Текст : электронный.
Description based upon print version of record. Index.
Содержание:
Intro -- COVER Front -- Copyright Page -- Table of Contents -- Acknowledgments -- Introduction -- Notes to Introduction -- Chapter 1: Spreading the Industrial Aesthetic in Ford's Educational Films -- Notes to Chapter 1 -- Chapter 2: Ford's Montage Films and the "Rhetorical Economy -- Notes to Chapter 2 -- Chapter 3: Ford's Cinematic Production of Economic Space -- Notes to Chapter 3 -- Chapter 4: Spectacle and Spectatorship in Ford's World's Fair Films -- Notes to Chapter 4 -- Chapter 5: War, Industrial Globalization, and the Managerial Gaze -- Notes to Chapter 5 -- Notes -- Bibliography

ГРНТИ	УДК
06.01	33

Рубрики:
Automobile industry and trade -- Social aspects -- History -- United States
Corporate state -- History -- United States
Industrial films -- Social aspects -- History -- United States
Rhetoric -- Economic aspects -- History -- United States
LANGUAGE ARTS & DISCIPLINES / Rhetoric
Automobile industry and trade -- Social aspects
Corporate state
Экономика
United States

Аннотация: In 1914, the Ford Motor Company opened its Motion Picture Laboratory, an in-house operation that produced motion pictures to educate its workforce and promote its products. Just six years later, Ford films had found their way into schools and newsreels, travelogues, and even feature films in theaters across the country. By 1961, it is estimated that the company's movies had captured an audience of sixty-four million people.This study of Ford's corporate film program traces its growth and rise in prominence in corporate America. Drawing on nearly three hundred hours of material produced between 1914 and 1954, Timothy Johnson chronicles the history of Ford's filmmaking campaign and analyzes selected films, visual and narrative techniques, and genres. He shows how what began as a narrow educational initiative grew into a global marketing strategy that presented a vision not just of Ford or corporate culture but of American life more broadly. In these films, Johnson uncovers a powerful rhetoric that Ford used to influence American labor, corporate style, production practices, road building, suburbanization, and consumer culture. The company's early and continued success led other corporations to adopt similar programs.Persuasive and thoroughly researched, Rhetoric, Inc. documents the role that imagery and messaging played in the formation of the modern American corporation and provides a glimpse into the cultural turn to the economy as a source of entertainment, value, and meaning.

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Полнотекстовая коллекция книг EBSCO eBooks (Шифр в БД-источнике (EBSKO): on1240583142)

Шифр в сводном ЭК: 89b7d34c1987320ffc5d74a8988111b8

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