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    Полное описание

    Trends and Issues in Global Tourism, 2011 : сборник научных трудов / edited by Roland Conrady, Martin Buck. ; editor.: R. Conrady, M. Buck. - Berlin ; Heidelberg : Springer Berlin Heidelberg, 2011. - on-line. - (Trends and Issues in Global Tourism). - URL: http://dx.doi.org/10.1007/978-3-642-17767-5. - Загл. с экрана. - ISBN 978-3-642-17767-5. - Текст : электронный.
    Содержание:
    New Data on Tourism and Changing Travel Behaviour -- Challenges in Global Aviation Management -- Hospitality Management in a Changing Environment -- Destination Management: Product - Branding - Promotion -- Marketing Management in Global Tourism: Identifying New Opportunities -- Business Travel Management: Costs - Yield - Success -- Corporate Social Responsibility: Help or Hindrance? -- Beyond the Boundaries of the Tourism Industry.

    ГРНТИ УДК
    06.71.57338.486

    Рубрики:
    business
    tourism
    management
    economic geography
    regional economics
    spatial economics
    human geography
    business and Management
    tourism Management
    regional/Spatial Science
    economic Geography
    human Geography

    Аннотация: This book provides insights into important trends and future scenarios in the global tourism and travel industry. It analyses today’s challenges in the aviation and hospitality industry, in destination management, and in marketing and distribution management. New empirical data on general travel behaviour and the latest consumer trends are also presented. The contributors to this book are well-known individuals from important tourism, travel and consulting firms (e.g. BCD Travel, Öger Tours, Booz and Company, GfK, IPK International) and researchers from universities in Switzerland, United Kingdom, the Netherlands, and Germany. In addition institutes specializing in future research highlight important travel trends. Corporate social responsibility is one of the top themes to-be and therefore a focus of this book, offering insights into the concept of CSR, empirical data on consumer requests, corporate strategy issues and financial investment implications.
    Доп. точки доступа:
    Conrady, R.\editor.\
    Buck, M.\editor.\

    http://dx.doi.org/10.1007/978-3-642-17767-5


    Держатели документа:
    Государственная публичная научно-техническая библиотека России : 123298, г. Москва, ул. 3-я Хорошевская, д. 17 (Шифр в БД-источнике (KATBW): -497995336)

    Шифр в сводном ЭК: 3aaf43b27918f69f158fcfcd995b5181



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