Полное описание

Corporate social responsibility and strategic market positioning for organizational success / Carlton Brown, Uzoechi Nwagbara, [editors]. - Hershey : IGI Global, Business Science Reference, 2019. - 5 p. - URL: https://cat.gpntb.ru/?id=FT/ShowFT&sid=1e3fd35481b8a6ea5952ad390266eca5. - Includes bibliographical references and index. - ISBN 9781522554103. - ISBN 1522554106. - Текст : электронный.
Содержание:
1. CSR and PSR diversity engagement among ethnic minority businesses (EMB) within the UK / Carlton Brown -- 2. A liberating curricula as a social responsibility for promoting social justice and student success within the UK higher education institution (HEI) / Dave Thomas -- 3. Understanding historical background of corporate social responsibility (CSR) and realizing social media as a new horizon in CSR communication / Melis Kaytaz Yigit, Özge Kirezli -- 4. Why should the business community and organizations leverage social media to demonstrate their corporate social responsibility (CSR) commitment? / Salim Sheikh -- 5. The role of technology acceptance model in strengthening business positioning / Emeka Smart Oruh -- 6. Corporate social responsibility as a strategy in a self-service shop s-mart : a critical analysis / José G. Vargas-Hernández, César Alejandro Polo-Navarro -- 7. Sustainability strategies for software development firms / Arunasalam Sambhanthan -- 8. The business of business is business through social integration / Purna Prabhakar Nandamuri, Mukesh Kumar Mishra, Vijayudu Gnanamkonda -- 9. The concept of green marketing / Mertcan Tascioglu.
Рубрики:
Social responsibility of business
Success in business
Social responsibility of business
Success in business
BUSINESS & ECONOMICS / Industrial Management
BUSINESS & ECONOMICS / Management
BUSINESS & ECONOMICS / Management Science
BUSINESS & ECONOMICS / Organizational Behavior

Аннотация: This book explores the intricate relationship between marketing, organizational strategy and social responsibility, with a focus on ethical business and CSR-oriented marketing as a driver for sales peak performance. The book focuses on the commercial sector, which relies appreciably on ethical marketing/business to enhance sales peak performance and becomes successful in the long-run.
Доп. точки доступа:
Brown, C.\editor.\
Nwagbara, U.\editor.\

Полный текст

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Полнотекстовая коллекция книг EBSCO eBooks (Шифр в БД-источнике (EBSKO): on1041707017)

Шифр в сводном ЭК: 44aece078ff184131cd77139f3b74d7a

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