Полное описание

001.895/K91-862679
Kumar, S. New product development : an empirical study of the effects of innovation strategy, organization learning, and market conditions / S. Kumar, P. Phrommathed. - Electronic text data. - Boston, Ma : Springer Science + Business Media Inc., 2005. - URL: http://dx.doi.org/10.1007/b101081. - ISBN 978-0-387-23273-7.

ГРНТИ	УДК
71.01.14	339.138

Рубрики:
Маркетинг

Доп. точки доступа:
Phrommathed, P.
SpringerLink (Online service)

http://dx.doi.org/10.1007/b101081

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