Полное описание

Aghazadeh, H. Principles of Marketology, Volume 1 : theory / by Hashem Aghazadeh. - Electronic text data. - New York : Palgrave Macmillan, 2016. - URL: http://dx.doi.org/10.1057/9781137379320. - Загл. с экрана. - ISBN 978-1-137-37932-0. - DOI 10.1057/9781137379320. - Текст : электронный.

ГРНТИ	УДК
06.01	339.138

Рубрики:
business
marketing
public relations
leadership
knowledge management
management information systems
international business enterprises
business and Management
business Strategy/Leadership
knowledge Management
marketing
international Business
business Information Systems
corporate Communication/Public Relations

Аннотация: In Principles of Marketology, Volume 1: Theory , Aghazadeh explores the definition, origins and framework of a new methodology for helping organizations better understand their market and competition. .

Просмотр издания