• ВХОД
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    Полное описание


    Avraham, E. Tourism Marketing for Developing Countries : battling Stereotypes and Crises in Asia, Africa and the Middle East / by Eli Avraham, Eran Ketter. - Electronic text data. - London : Palgrave Macmillan, 2016. - URL: http://dx.doi.org/10.1057/9781137342157. - Загл. с экрана. - ISBN 978-1-137-34215-7. - DOI 10.1057/9781137342157. - Текст : электронный.
    ГРНТИ УДК
    06.71.57338.487

    Рубрики:
    business
    marketing
    leadership
    international business enterprises
    tourism
    management
    international economics
    development economics
    business and Management
    business Strategy/Leadership
    international Business
    marketing
    international Economics
    tourism Management
    development Economics

    Аннотация: Tourism Marketing for Developing Countries examines media strategies used by destinations in Asia, the Middle East and Africa to battle stereotypes, negative images and crises in order to attract tourists .
    Доп. точки доступа:
    Ketter, E.
    Экз-ры полностью -122252942



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